Verify Facebook Page with Grey Tick: What It Means

Updated 7 November 2026 · Standard formula, shown below

To verify a Facebook page with a grey tick, you need to request verification through Facebook’s Page Settings, providing official identification and proof that your page represents a real, notable entity. The grey tick is Facebook’s way of confirming that a page is authentic, but it does not indicate prominence or popularity—that distinction belongs to the blue tick. This article explains the grey tick, how to get one, and what it does (and doesn’t) do for your page.

What Is the Grey Tick on Facebook?

The grey tick (a grey badge with a checkmark) appears next to a Facebook Page’s name to signal that Facebook has confirmed the page is the official presence of a real person, brand, or organization. It is one of three verification badges Facebook uses:

Grey tick: Confirms authenticity (the page is what it claims to be), but not notability.
Blue tick: Confirms both authenticity and notability (the page belongs to a well-known, highly searched figure, brand, or entity).
Gold tick (rare): Used for official government agencies and some public services.

The grey tick is often applied automatically to pages that have been linked to a verified official website or that belong to a business with a verified domain. It is also available by request for pages that meet Facebook’s criteria.

Why Did Facebook Introduce the Grey Tick?

Facebook introduced the grey tick in 2018 as part of a broader effort to reduce impersonation and misinformation. Before that, only blue ticks existed, and they were reserved for celebrities, journalists, and major brands. Smaller but legitimate businesses, local organizations, and public figures often had no way to prove their authenticity, which made them vulnerable to impersonators. The grey tick gave those pages a way to show users, “This is the real us.” It also helped Facebook’s algorithms distinguish between authentic pages and duplicate or fake ones, which improved the quality of news feed content.

How to Verify Your Facebook Page with a Grey Tick

If your page is not automatically grey-ticked, you can request verification manually. The process is straightforward but requires you to prove who you are and that the page represents a real entity. Here are the steps:

Log in to Facebook and go to your Page.
Click Settings at the top right.
In the left menu, select Page verification (or Verification on some versions).
Click Verify this Page.
Choose your verification method:
- Option A: Provide your official website URL (must match the page’s name or business).
- Option B: Upload a photo of an official ID (driver’s license, passport, or national ID) that matches the page’s name.
Click Submit and wait for Facebook’s review.

Facebook typically responds within a few days, though it can take longer. If your request is denied, you can reapply after 30 days.

Grey Tick vs. Blue Tick: What’s the Difference?

Many page owners confuse the two, but the distinction is important. The grey tick is about authenticity; the blue tick is about authenticity + notability. A blue tick is only given to pages that are “notable”—meaning they are well-known, highly searched, and represent a real public figure, celebrity, or major brand. The grey tick is for pages that are genuine but not necessarily famous. For example, a local bakery with 500 followers can get a grey tick if it proves its identity, but it would not qualify for a blue tick because it isn’t widely recognized. Conversely, a celebrity’s fan page (not run by the celebrity) would get neither, because it’s not official.

Common Problems and Mistakes When Verifying

Several issues can prevent your page from getting a grey tick:

Website mismatch: The website URL you provide must be the official domain of the business or person. A blog post about you doesn’t count.
Name mismatch: The name on your ID or website must match the page name closely. If your page is “John Smith Photography” but your ID says “John A. Smith,” that’s usually fine, but if the page is “Smith Photography Co.” and the ID is a personal ID, it may be rejected.
Incomplete page info: Facebook is more likely to verify pages with a profile photo, cover photo, and a completed About section.
New pages: Pages created less than a few weeks ago are often rejected. Wait until the page has some history and activity.

If your request is denied, check that your page meets all criteria, fix any issues, and reapply after 30 days.

Cost and Requirements

Facebook does not charge a fee for grey tick verification. The process is free. However, you must meet these requirements:

Your page must have a profile photo and cover photo.
Your page must follow Facebook’s Terms of Service and Community Standards.
You must provide a valid form of identification or an official website that clearly represents the same entity as the page.
Your page must be active (have posts, not be brand new).

Note: Facebook does not offer paid verification for grey ticks. Any service that promises a grey tick for money is a scam and could get your page banned.

What the Grey Tick Does (and Doesn’t) Do

Having a grey tick provides several benefits:

It signals authenticity, which can increase trust among followers.
It may improve your page’s ranking in Facebook search results, as Facebook treats verified pages as more legitimate.
It reduces the risk of impersonation, because users can easily identify the official page.

However, it does not boost your posts organically, give you access to special features, or make your page appear in more recommendations. The grey tick is purely a trust signal—it does not change how your content is distributed. For that, you’d need to focus on engagement and content quality.

Alternatives to the Grey Tick

If you cannot get a grey tick (e.g., your page doesn’t meet the criteria), there are alternative ways to build trust:

Link your official website in the page’s About section and make sure the website links back to your Facebook page.
Use a custom URL (e.g., facebook.com/YourBusinessName) so users can find you easily.
Post consistently and engage with your audience to build a genuine following.
Add a verified phone number and email to your page to show you’re a real entity.

These don’t replace the grey tick, but they help users confirm your legitimacy.

Frequently Asked Questions

How long does it take to get a grey tick after applying?

Facebook usually responds within a few days, but it can take up to two weeks. If you haven’t heard back after 15 days, you can reapply.

Can I buy a grey tick?

No. Facebook does not sell grey ticks. Any third-party service that offers to get you a grey tick for money is a scam and may result in your page being penalized or banned.

Will the grey tick turn into a blue tick automatically?

No. The grey tick is a separate badge. To get a blue tick, you must apply separately, and your page must meet the notability criteria (e.g., being a well-known public figure or brand).

My page is a small business. Can I get a grey tick?

Yes, if you can prove that your business is real and official. You’ll need to provide a website that matches your business name or upload a business license. Facebook does not require a minimum follower count for the grey tick.

What if my page has a grey tick but I want to remove it?

There’s no direct way to remove a grey tick. If you believe it was applied in error, you can contact Facebook support, but this is rare. The grey tick is generally harmless and only adds credibility.

Does the grey tick protect my page from being hacked?

No. Verification does not provide extra security. You still need to enable two-factor authentication and use a strong password to protect your page.

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