Change Prime Video Account: Switch Profiles & Regions

Updated 6 November 2026 · Standard formula, shown below

To change the account on Amazon Prime Video, you sign out of the current profile and sign in with a different Amazon account, or you switch between adult profiles within the same account. This article explains the exact steps for TVs, phones, and browsers, plus how to change the region, manage family profiles, and fix common sign-in problems.

Why You Might Need to Change Accounts

Prime Video is tied to your Amazon account, so changing the account changes the library, watchlist, and settings you see. Common reasons people switch accounts include sharing a TV with a partner who has a different Prime membership, using a friend’s account temporarily, or moving to a new country where the content catalog differs. Note that Prime Video also works as a standalone service—you can subscribe to it without a full Amazon Prime membership, and that subscription is also linked to an Amazon account.

How to Sign Out and Switch on Smart TVs and Streaming Devices

The sign-out option is hidden in the app’s settings menu, not on the home screen. The exact path varies slightly by device, but the general steps are:

Open the Prime Video app on your TV, Fire Stick, Roku, Apple TV, or game console.
Go to the Settings or Gear icon (usually in the top right or in the side menu).
Select Sign Out or Log Out. On some devices it’s under “Account & Settings.�
Confirm the sign-out when prompted.
On the welcome screen, choose Sign In and enter the new Amazon account email and password. On TVs, you’ll often see a 5-character code and be asked to enter it at amazon.com/mytv on your phone or computer.

If you don’t see a Sign Out option, try clearing the app’s data in the device settings (on Android TV) or uninstalling and reinstalling the app. On Fire TV, you can also go to Settings > My Account > Amazon Account and deregister the device.

Switching Accounts on Phones, Tablets, and Computers

On mobile and web, the process is simpler because you can sign out directly from the app menu.

iPhone/iPad: Tap the person icon (top right), then tap Sign Out. You’ll be taken to the sign-in screen.
Android phone/tablet: Tap the three-line menu (bottom right), then tap the gear icon or your name, and choose Sign Out.
Web browser: Hover over your name in the top right corner, click Sign Out, then sign in with the other account.

After signing out, the app will show a “Sign In� screen. Enter the new account credentials. On mobile, you may be asked to verify with a one-time code sent to the new account’s email or phone.

Switching Between Profiles (Without Signing Out)

If you just want to change who is watching—not the whole account—use profiles. Amazon allows up to six profiles per account: one primary (the account holder) and five additional ones. Each profile has its own watchlist, viewing history, and recommendations.

To switch profiles:

On a TV, go to the profile icon on the top left of the home screen.
Select the profile you want from the dropdown list.
On mobile or web, tap the person icon and choose a different profile.

Profiles are not the same as accounts. A profile shares the same Amazon login and Prime membership. If you want separate purchase histories and email notifications, you need a separate Amazon account.

Changing the Region or Country

Prime Video’s content library varies by country. To change the region, you must change the country associated with your Amazon account. Amazon uses your account address and payment method to determine your region. You cannot simply select a different country in the app.

To change the region:

Go to Amazon.com and sign in.
Navigate to Account > Your Addresses and add a new address in the target country.
Go to Account > Manage Your Content and Devices > Preferences and update your country/region settings.
You may need to add a payment method valid in that country (e.g., a local credit card).

Changing your region can affect your Prime membership, because Prime benefits are tied to the country of your account. If you move temporarily, you can still watch Prime Video while traveling, but the catalog will be based on your home country unless you change the account address.

Common Problems and Fixes

Here are typical issues when changing accounts and how to resolve them:

“Sign Out� is grayed out: On some smart TVs, you must first deregister the device from your Amazon account. Go to amazon.com/myv and remove the device, then restart the app.
Code not working: Ensure you’re entering the code at amazon.com/mytv while signed in with the account you want to use. Codes expire after a few minutes.
Wrong account shows up: Clear the app cache or reinstall the app to remove saved credentials.
Can’t switch profiles on an older TV: Some older devices don’t support profiles. Update the app or use a streaming stick.

Safety and Privacy When Sharing Accounts

Sharing your Amazon account password with others can lead to unauthorized purchases and changes to your settings. Amazon’s Household feature lets you share Prime Video with one other adult and up to four teens and four children, without sharing passwords. Each member gets their own sign-in. However, the adult in a Household shares payment methods for digital purchases by default—you can turn that off in Household settings.

If you suspect someone else is using your account, change your password immediately and sign out of all devices via Account > Manage Your Content and Devices > Devices. Also check your watch history for unknown activity.

Frequently Asked Questions

How do I change the account on my Fire Stick?

On the Fire Stick home screen, go to Settings > My Account > Amazon Account and choose Deregister. Then restart the device and sign in with the new account. Alternatively, open the Prime Video app, go to Settings, and select Sign Out.

Can I have two accounts on one TV?

Yes. You can sign out and sign in with a different account, but only one account is active at a time. To switch quickly, use profiles within the same account. There is no way to have two accounts signed in simultaneously on the same device.

Will I lose my watchlist if I switch accounts?

Your watchlist is tied to the account and profile, not the device. When you sign back into the original account, your watchlist and viewing history will be exactly as you left them.

How do I change the country on Prime Video without changing my Amazon account?

You can’t. The region is determined by your Amazon account’s country setting. You would need to update the address and possibly payment method in your Amazon account settings. Some users create a new Amazon account for the other country to keep their original account intact.

Why is the “Sign Out� option missing on my TV?

Some TV apps (especially older models) don’t have a sign-out button. Try deregistering the device from your Amazon account online, or perform a factory reset of the TV app (if possible). Updating the app or using an external streaming device usually solves this.

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